Jeff Dubiel
VP, Sports Marketing – Pepsi Cola North America

Jeff Dubiel is VP, Sports Marketing for Pepsi-Cola North America Beverages (PCNAB). Responsible for the strategic vision and activation of sports properties across the PCNAB portfolio, Jeff leads all sports marketing efforts supporting PCNAB’s beverage portfolio including Pepsi, Diet Pepsi, Pepsi Max, Mt Dew, AMP Energy, SoBe Lifewater and Aquafina. Jeff oversees the company’s 360-degree marketing partnerships with leading sports organizations including the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), and Major League Soccer (MLS), and also leads Pepsi’s racing, action Sports and athlete sponsorship programs.

Prior to his current role, Jeff was VP, Marketing of PCNAB’s Premium Beverage Group. In that assignment, he led the strategic brand development, activation and innovation plans for the SoBe brand, PCNAB’s energy drink portfolio, and the company’s dairy-based products. He led several breakthrough marketing initiatives including the brand re-positioning for SoBe Lifewater, and under his tenure, the brand was named one of Ad Age magazine’s “Top 50 Products of the Year”.

A twelve -year PepsiCo veteran, Jeff’s broad brand marketing background spans roles on both the PCNAB flavored carbonated soft drink business and the North American Coffee Partnership (NACP) business. He launched his PepsiCo career on the Marketplace Initiative Development team, where he helped launch Pepsi’s first-ever online digital rewards promotion – PepsiStuff.com.

Jeff joined PepsiCo from the Ernest & Julio Gallo Winery. At Gallo, he served in several marketing and sales leadership assignments. Prior to joining Pepsi, he was responsible for the market development of the Europe and Asia/Pacific regions for all of Gallo’s wine and spirits brands.

Jeff holds a BA from University of Massachusetts, Amherst and an MBA from the Darden Graduate School of Business, University of Virginia.

Jenn got her start in television by hosting and producing travel shows for Bennett Productions in 2004. For 3 1/2 she traveled to over 25 countries, taking viewers along on her many bold and electrifying adventures. She swam with sharks in Bora Bora, hang glided over the beaches in Brazil, paraglided off a mountain in Alaska, spent 2 weeks on a safari in Africa, cave dived in the Cenotes, swam with alligators in the Everglades, hung with the KGB in Russia, drove a Bugatti across the country in the Great America Run, drank 150 year old wine in the Ukraine, ran a 5K in Barcelona, watched Teahupoo surf contest in Tahiti from a helicopter, took surf lessons in Costa Rica, walked the red carpet at Cannes and watched the Monaco Grand Prix from a yacht in the harbour.

Jenn attended the University of Florida on a full academic scholarship and played four years on the Florida Gator softball team. Making the team as a freshman walk-on and winding up its senior captain, she finished 3rd all-time in career stolen bases. Jenn received several academic honors while at the University of Florida. She graduated Summa Cum Laude (with highest honors), was an active member of the Student Athlete Advisory Committee as well as a member of the Florida Blue Key. She was named to the National Fastpitch Coaches Association (NFCA) Academic All-American team, CoSIDA Academic All-District, four time SEC Academic Honor Roll, National Society of Collegiate Honors, two time academic President's List and two time academic Dean's List. Jenn also started a mentoring program to help teenage girls in foster care. After graduation, Jenn applied to 17 law schools with the intention of becoming a Sports Agent, but was offered a job to host a travel show and moved to LA. To this day, Jenn has not opened any of the potential acceptance letters from law schools and her mother has them in a box at her home in Florida.

An athlete at heart, her competitive nature began at an early age when she took up sports at 3 years old. Her parents, both former Olympic Gymnastics coaches, instilled Jenn with a passion for sports. As a softball all-star, a Junior Olympic diver and a track and field superstar, her love for the game ultimately resulted in her breaking her high school's record by earning the most varsity letters (14), by a male or female athlete while playing 7 sports in high school. She captained and played 5 sports in one year (diving, volleyball, basketball, softball and track & field) and was also chosen as one of the top 10 Athlete's in Central Florida her senior year. In addition to excelling in athletics in high school, Jenn served as class president, was on the honor roll every year, completed over 150 hours of service within her community as well as was chosen as Miss Bishop Moore her senior year.

On October 14th, 2010 Jenn was inducted into BishopMooreHigh School's Athletic Hall of Fame, being recognized as an All-Around Athlete.

Jenn has an active presence in The Carrie Brown Foundation, a non-profit organization founded by Jenn’s family in memory of her younger sister, Carrie. The foundation was created to continue Carrie’s spirit of giving, with all proceeds going towards less fortunate children through scholarships and grants. Every 4 years following the Summer Olympics, the foundation hosts the “Olympian and Celebrity Gala,” gathering athletes and celebrities in all fields to inspire and motivate children to pursue their dreams. Jenn is also a part of the selection committee for The High School Football Rudy Awards, honoring inspirational football players recognized for their character, courage, contribution and commitment, aside from their stats.